Social Media Adventure Day

This past week, my classmate, Mariel and I worked together on a social media scavenger hunt for one of our journalism courses at UW Madison. We explored a new neighborhood in Madison and experimented with our social media skills as we went. Check out the details of our adventure below!

Adventures on East Johnson Street

Upon receiving our directions we felt slightly overwhelmed, but we dove right into it. Here we are prepping for our adventure and introducing our plan:

We then gathered some inspo via Pinterest (my favorite) about thrift shops and neighborhoods full of murals!

When we arrived to East Johnson Street, we stumbled upon the perfect thrift shop to explore first.

The neighborhood had so many beautiful components to it… even the sides of the buildings were used to display art and murals. Here’s an example of one the photos I took and then enhanced through the app Prisma:


One of the shops we explored, Fontaine, offered an endless variety of home decor items. We talked with Barry Avery, the owner of the store, about what it’s like choosing items to sell in the store:

fontaine 1

fontaine 2

Others in the neighborhood seemed to relate to the vibe of @goodstyleshop, @UpShiftSwagShop and Fontaine. After exploring the geography-based social media program Banjo, we wrote a headline and paragraph summing up the area’s atmosphere:

A Hipster’s Haven: Madison’s East Side has got it all

The offbeat neighborhood just east of Madison’s Capitol Building, known as Madison’s East Side, undoubtedly offers the ideal playground for free spirits. Featuring streets lined with bohemian thrift shops, tiny record stores and indie cafés, the neighborhood is an Instagrammer’s delight. Recent weekend-goers have posted photos of their latte art, record players and handmade jewelry, contributing to the neighborhood’s authentic, grassroots vibe.

As part of our adventure, we made an effort to not just observe the community, but also to engage in it. First, Alexa spoke with Molly, a retailer at Good Style Shop:

Next, we headed across the street to another thrift shop, UpShift Swap Shift, where I spoke with Amy:

We tried out a few different photos apps as we snapped photos along East Johnson Street. Check out our three favorites!

good stylepanoupshift

Making a GIF and Meme were two of our favorite tasks on the hunt!

Squad goals


We discussed what our favorite social media platform on Whatsapp…

…and ended our day excited to share our story with you right here on our blogs!

It’s been such a pleasure following our fellow classmates’ adventures via social media. Check out our reactions to their posts by following @Mariel_McAleer and @lexa_bryn on Twitter!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s